University of Reading: CONSUMERS DEMANDING MORE SUSTAINABILITY INFORMATION FROM FOOD INDUSTRY
Share The EIT Food-funded TrustTracker® project surveyed more than 19,800 people from 18 countries across Europe about trust in the food sector and its various aspects. The latest TrustTracker® survey which took place during 2020 showed that farmers and food retailers scored highest among parts of the food sector, with farmers once again scoring highest across all European countries. The findings also showed that food retailers improved their trust scores during the pandemic as they managed to keep up with demand from shoppers. Among the new evidence found in the latest report, consumers we...
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