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Asda appoints Havas to advertising account Agency beat Leo Burnett in the final shootout. by Maisie McCabe Asda: Havas will be as thrilled as 'Nanna', the protagonist of a 2020 ad by AMV BBDO Sign in to continue Free email bulletins
Omnicom’s AMV BDDO faces challenges from each of the other three big holding companies as it aims to retain the business.
by David Prior Asda has called a review of its creative account, which is currently held by AMV BBDO. The Leeds-based supermarket appointed the London-based agency in April 2018, ahead of Saatchi & Saatchi, Leo Burnett and J Walter Thompson London. The review comes just weeks after the departure of chief customer officer Anna-Maree Shaw, who left after less than a year in the job. An Asda spokesman said: "As the needs of our customers – and the way we talk to them continue to evolve and change, we have taken the decision to retender our lead creative agency, in a pitch process starting lat...
Asda kicks off creative agency review Abbott Mead Vickers BBDO has held the account since 2018. by Gemma Charles Sign in to continue Free email bulletins
Movers and Shakers: Asda, OMD Group, Radiocentre, MullenLowe, Jungle Creations Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. by Staff Sign in to continue Free email bulletins