Live Breaking News & Updates on Annatara Clark Sneddon Taryn Sullivan

April 28 2021, 12:25 pm | BY Ricki Green | 1 Comment
“My Way”, a grandiose song and symbol for patriarchy, has been flipped on its head with an unconventional choir of fearless women singing it in their own voices, in a new Ethical Nutrients campaign, LIVE LIFE RESILIENT via Brainheart in collaboration with Friends & Allies.
 
In a culture that celebrates perfection and a category that traditionally offers quick fixes, the rally cry of LIVE LIFE RESILIENT; is not picture perfect, celebrity standards, but a celebration of real life. The campaign features real women, juxtaposed against the iconic song.
Shot in crisp black & white it features several strong, confident women each paying homage to a different facet of resilience in womanhood – from grace, to strength, fearless accomplishment, and family connection, each performing the anthem track, as they intersect and interact before uniting to support, reinforce and celebrate their collective strength. ....

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