Limited editions: What do they deliver for beverage brands?
Limited editions: What do they deliver for beverage brands? The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand value? In this guest article, Danielle Jackson, strategic planner at Zeal Creative, looks at what limited editions can deliver. Before jumping in, there’s a distinction to make between ‘seasonal classics’ and ‘limited editions’. The first is a core p...
Source: beveragedaily.com