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announce via tweet or a speech indoor indoors or out, the anoumpbsment is carefully crafted, the timing, the location the backdrop, the words, all is carefully selected for maximum impact. and it's a tricky business. the class of 2016 has plenty to go on based on predecessors. john kennedy announced his candidacy in the senate caucus room to a group of reporters. there was little fanfare and even took some questions. >> i am today announcing my candidacy for the presidency of the united states. >> senator kennedy, if you don't win the presidential nomination will you accept the vice presidency? >> i shall not be a candidate for vice president if i fail in this endeavor i shall return and serve in the united states senate. >> r or a candidate can take the reagan route. in 1979 reagan made his