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First and foremost, one significant outcome of COVID-19 is an increase in the public’s understanding and appreciation of the funeral industry.
SHARE Photo courtesy of Eli Solitas via Unsplash COVID-19 has changed nearly every industry—even the floral one—and the funeral business is no exception. I spoke with a number of experts over the past few months, and Dr. Camelia Clarke, president of Paradise Memorial Funeral and Cremation Services in Milwaukee, Wis., shared that the biggest challenge for the industry was the question of how do we adapt? Like any essential business, funeral directors couldn’t just go home. Instead, they had to figure out, “how do we change our business model to operate successfully, within federal...
SHARE Photo courtesy of Engin Akyurt via Unsplash Mourning in America has changed forever as a result of COVID-19. The pandemic has upended traditional sympathy practices and forced Americans to confront death and dying in new ways. When the government stopped funerals, Shivas and other traditional mourning practices, it forced people to rethink how to mourn and, equally important, how to support those mourning. At 1-800-Flowers.com, we wanted to better understand what was happening. In conversations with industry leaders and businesses, we learned that some of the key trends include an ...