Zeroing In On Super-Fans And Anti-Fans For An 'Unfair' Marketing Advantage
It is equally important to identify and get into the heads of consumers at both ends of your profitability bell curve.
Source: forbes.com
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Gaining An 'Unfair' Advantage In Marketing
A little critical and somewhat unconventional thinking can go a long way toward giving yourself that "unfair" advantage everyone wants.
Source: forbes.com
Apple's Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics
Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
Source: adweek.com
Safari tightens grip on third-party interactions
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
Source: searchengineland.com