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Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
Topics is only available for 5% of Chrome browsers. Still, there are growing concerns over if it will really help publishers.
No longer able to target by gender or app activity, brands are going to new platforms and adopting new strategies to reach teenagers.
Google Topics: Press Gazette explains the tech giant's latest post-cookies privacy proposal and how could it affect publishers.