Publishers fear Google Android tracking ban will give it 'exclusive control'
Google Privacy Sandbox: Google's plan to limit third-party data tracking in its Chrome browser will now also extend to apps on its Android smartphones.
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Google Privacy Sandbox: Google's plan to limit third-party data tracking in its Chrome browser will now also extend to apps on its Android smartphones.
Google Topics: Press Gazette explains the tech giant's latest post-cookies privacy proposal and how could it affect publishers.
We respect your privacy says Google, announcing that it has plans to stop tracking your activity online in order to serve you personalised ads. In an official blog post, Google’s Director of Product Management, Ads Privacy, and Trust, David Temkin, has explained how the internet giant has arrived at this decision. Privacy is key, says Google “If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web.”, says David Temkin, and he’s got a point. There...