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Publishers told 'don't be fooled' by Google Topics privacy proposal

Google Topics: Press Gazette explains the tech giant's latest post-cookies privacy proposal and how could it affect publishers. ....

United Kingdom , Julien Hirth , Loch Rose , Wayne Coburn , Nadine Dorries , Dirk Wischnewski , Allan Tinkler , Aryan Afshar , Ruth Porat , James Rosewell , Responses To Press Gazette , Web Addressability Network , A Department For Digital , Lb Media Group , Federation Learning Of Cohorts Flo , Google Topics , Privacy Sandbox , Federation Learning , Press Gazette , Alvaro Del Pozo , Secure Web Addressability Network , Open Web , Media Group , Markets Authority , Culture Secretary Nadine Dorries , Digital Markets ,

Google Serves Up a New Ad-Tracking Cookie Replacement

Is this a win or a setback for digital-advertising rivals? ....

Viant Technology , Web Addressability Network , Federated Learning , Trade Desk , Secure Web Addressability Network ,

Tech Experts Determining the Future of Ad Targeting and Measurement

These advertisers and tech experts are hashing out how targeting and measurement will work in an internet without cookies. ....

United Kingdom , Wendy Seltzer , Nicole Lesko , Kanishk Prasad , Ben Savage , Tim Cowen , Joshua Koran , Ewa Maciukiewicz , Paul Bannister , James Rosewell , Google Flocs , Web Addressability Network , Eu Commission , C Improving Web Advertising Business Group , Preiskel Co , Privacy Advertising Technology Community Group , Interactive Advertising Bureau , Web Incubator Community Group , World Wide Web Consortium , Meredith Corp , Meredith Corporation , Web Advertising Business Group , Privacy Community Group , Privacy Community , Privacy Sandbox , Open Web ,

Mozilla slams post-cookie ad tech proposals SWAN and UID2 - needs much more work

Mozilla slams post-cookie ad tech proposals SWAN and UID2 - needs much more work
theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.

Martin Thomson , Zach Edwards , Eric Rescorla , James Rosewell , Web Addressability Network , Engine Media Exchange , Privacy Sandbox , Secure Web Addressability Network , Rich Audience , Zeta Global , Storage With Access Negotiation , Trade Desk , Victory Medium , மார்டின் தாம்சன் , ஸ்யாக் எட்வர்ட்ஸ் , இயந்திரம் மீடியா பரிமாற்றம் , ப்ரைவஸீ சாண்ட்பாக்ஸ் , ஸேட உலகளாவிய , வர்த்தகம் மேசை , வெற்றி நடுத்தர ,

CMO's top 8 martech stories for the week - 8 April 2021

CMO s top 8 martech stories for the week - 8 April 2021
All the latest martech, customer and adtech news from Qualtrics, Impact, Demand Science, DeepIntent, SWAN, Denodo, ID5 and Pipeliner CRM
Qualtrics announces new customer experience solutions
Experience Management (XM) platform, Qualtrics, has introduced new solutions designed for companies to acquire new customers and build loyalty with existing customers.
The new solutions include Relationship Health, a continuously updated view of the health of customer relationships to improve customer loyalty and reduce attrition. This is based on feedback organisations can collect across the customer journey and key milestones and is designed to show how overall customer health impacts business metrics such as share of wallet. It also includes automated feedback and recommendations to teams. ....

Alliance Entreprendre , Web Addressability Network , Relationship Health , Power Panel , Digital Support Optimisation , Account Based Relationship Diagnostic , Business Intelligence , Demand Science , Business Intelligence Platform , Deepintent Outcomes , Google Privacy Sandbox , Secure Web Addressability Network , Denodo Standard , Microsoft Azure , Google Cloud , Progress Ventures , உறவு ஆரோக்கியம் , பவர் குழு , டிஜிட்டல் ஆதரவு தேர்வுமுறை , எண்ணுதல் அடிப்படையிலானது உறவு கண்டறியும் , வணிக உளவுத்துறை , தேவை அறிவியல் , வணிக உளவுத்துறை நடைமேடை , கூகிள் ப்ரைவஸீ சாண்ட்பாக்ஸ் , மைக்ரோசாஃப்ட் நீலமான , கூகிள் மேகம் ,