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CMO's top 8 martech stories for the week - 8 April 2021

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Qualtrics announces new customer experience solutions
Experience Management (XM) platform, Qualtrics, has introduced new solutions designed for companies to acquire new customers and build loyalty with existing customers.
The new solutions include Relationship Health, a continuously updated view of the health of customer relationships to improve customer loyalty and reduce attrition. This is based on feedback organisations can collect across the customer journey and key milestones and is designed to show how overall customer health impacts business metrics such as share of wallet. It also includes automated feedback and recommendations to teams. ....

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Qualtrics Announces New Customer Experience Solutions to Help Organizations Attract Customers and Increase Loyalty in a Post-Pandemic Era

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PROVO, Utah and SEATTLE, April 1, 2021 /PRNewswire/ Qualtrics (Nasdaq: XM), the world s No. 1 Experience Management (XM) Platform and creator of the XM category, today introduced new solutions designed to make it even easier for companies to acquire new customers and build loyalty with existing customers, efficiently and at scale. The new solutions are easy to set up, enabling companies to accelerate their time to value.
The pandemic challenged every company to respond to sudden shifts in customer expectations from the way people want to interact with customer service to their expectations of how brands responded to the crisis. As we move into the post-pandemic world, the most successful companies will make their decisions by deeply connecting with their customers to understand changes in their expectations, predict future behaviors, and create great experiences, even in the face of uncertainty. ....

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Qualtrics Announces New Customer Experience Solutions to Help Organizations Attract Customers and Increase Loyalty in a Post-Pandemic Era

Qualtrics Announces New Customer Experience Solutions to Help Organizations Attract Customers and Increase Loyalty in a Post-Pandemic Era
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