iTWire - $72 million lost in mobile app ad fraud: AppsFlyer
Mobile attribution and marketing analytics specialist AppsFlyer says mobile ad fraud in Australia and New Zealand cost advertisers more than $72 milli...
Source: itwire.com
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App Annie and AppsFlyer's State of App Marketing report Explores the Rise of the 'App Tourist' in ANZ
SYDNEY, Dec. 15, 2021 /PRNewswire/ – App Annie, the leading mobile data and analytics company, and AppsFlyer, the marketing measurement and...
Source: fnarena.com
Consumer in-app spending on the rise due to pandemic lockdowns
Consumers in Australia and New Zealand (ANZ) explored adopted mobile apps en masse when both countries introduced widespread Covid-19 social distancing measures and lockdowns.
Source: thedrum.com
Business Scoop » The Rise Of The 'App Tourist'
Business Scoop provides news and views on Business and Markets from New Zealand
Source: scoop.co.nz
Achieving profitable returns in today's complex advertising environment
12 May 2021 4 min read Antony Wilcox shares five ways Australian businesses can accurately measure mobile ROI. Mobile usage in Australia has grown from strength to strength. According to Statista, in 2017, the number of smartphone users in Australia was around 18.6 million. This number was forecasted to reach 21.5 million by 2025. A Deloitte study also predicts that by 2023, mobile will be worth $65 billion to the Australian economy. According to data from AppsFlyer’s State of App Marketing Report in ANZ, mobile usage increased in the region due to the increase in digital and mobile...
Source: marketingmag.com.au