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HPE Takes Aim At Apex, 'Welcomes' Dell To As-A-Service Market

HPE Takes Aim At Apex, ‘Welcomes’ Dell To As-A-Service Market
‘While HPE welcomes Dell’s entry into the as-a-service market, HPE made the pivot to address this customer need three plus years ago and has been delivering on this vision,’ says HPE Senior President and General Manager of the GreenLake Business Keith White in a prepared statement.
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Steven Burke May 05, 2021, 07:24 PM EDT
Hewlett Packard Enterprise Wednesday took aim at Dell Technologies’ ambitious Project Apex launch, welcoming the $94 billion enterprise powerhouse to the pay-per-use on-premises cloud services market.
“We’re glad other vendors are recognizing the customer need for an as-a-service model to help accelerate digital transformation,” said HPE Senior President and General Manager of the GreenLake Business Keith White in a prepared statement. “While HPE welcomes Dell’s entry into the as-a-service market, HPE made the pivot to addr ....

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HPE takes aim at Dell's Apex, welcoming competitor to as-a-service market

Hewlett Packard Enterprise Wednesday took aim at Dell Technologies’ ambitious Project Apex launch, welcoming the $94 billion enterprise powerhouse to the pay-per-use on-premises cloud services market.
“We’re glad other vendors are recognizing the customer need for an as-a-service model to help accelerate digital transformation,” said HPE Senior President and General Manager of the GreenLake Business Keith White in a prepared statement. “While HPE welcomes Dell’s entry into the as-a-service market, HPE made the pivot to address this customer need 3 plus years ago and has been delivering on this vision.”
White’s missive came just hours after Dell announced general availability of Project Apex at its Dell Technologies World virtual conference. Dell told partners it is providing a market leading 30 percent incentive on Apex Data Storage Services and Cloud Services Deals and a 20 percent incentive on Apex Custom Solutions deals. That compares to HPE’s long sta ....

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Dell Technologies embraces "as-a-service" delivery across its product portfolio

Dell Technologies embraces "as-a-service" delivery across its product portfolio - SiliconANGLE ....

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Dell Apex: The New Way Channel Partners Will Make Money

Dell’s Apex as-a-service changes the way channel partners make margins, revenues and provide services to Dell Technologies customers. ....

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iTWire - Dell reveals Apex as-a-service portfolio

Dell reveals Apex as-a-service portfolio
Wednesday, 05 May 2021 14:02
Dell reveals Apex as-a-service portfolio
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Dell s Project Apex, revealed in late 2020, has become a commercial reality with the announcement of the first components of the Dell Technologies Apex portfolio, the new brand for the company s as-a-service products.
The idea behind Dell Technologies Apex is to offer IT infrastructure and services on an as-a-service basis, controlled from a single console, managed by Dell, and deployed wherever the customer chooses.
The world is innovating faster than ever to meet new demands of customers, students, patients and constituents – driving the need for a more agile and simple technology approach. This is what Apex offers, said Dell Technologies Apex chief marketing officer and executive vice president Allison Dew. ....

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