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Priced at only £664, the Apex Rides Smart Bike is making indoor cycling much more accessible. For beginners to seasoned pros, this is one of our new favourite home fitness investments.
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Smart bike brand Apex Rides has embarked on its first TV-led campaign, by Atomic London.
Hires, Wins & Business 58 Add to collection Agency begins working on creative platform with a big media campaign planned for later this year Apex Rides, the UK’s answer to Peleton, has selected Atomic London as its lead creative agency. Apex Rides, which includes former F1 team boss, Eddie Jordan and Sir Rod Aldridge, founder and former chairman of Capita, as financial backers, is looking to disrupt the world of ‘home fitness’ by taking a different approach to the recognised market leaders in this space. Their strategy is to go against the grain of the competitive and atheletically-ske...
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