Marty Hurwitz Wants to Sell You on Lab-Grown Diamonds
Share Marty Hurwitz, CEO of Austin, Texas–based MVI Marketing, has been a student of the lab-grown diamond market since 2004. That’s when his company did its first consumer research study on lab-growns, prompted by the news that Apollo Diamond Corp., one of the industry’s earliest growers, “was getting close to producing 1-carat white gem quality,” he says. “The technology goes back to the 1950s with General Electric, but nobody had ever crossed the commercial gem threshold.” Hurwitz says that first study revealed “very little awareness that diamonds could be grown in the lab,...
Source: jckonline.com