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Despite seemingly insurmountable issues, India continues to be WhatsApp's second-fastest growing market, and is regularly used by Meta to test-launch new services that it hopes to monetise, like WhatsApp Business API - arguably a future money-spinner as a customer relationship management (CRM) tool for SMEs - WhatsApp Flows and WhatsApp payments.
Instant messaging platforms aims to seamlessly integrate texts, images, calls and video
India Business News: Meta, the parent company of WhatsApp, sees business messaging as the next engine of growth in India. Sandhya Devanathan, Vice President of Meta India,
Businesses across the board are innovating and using WhatsApp to reach new audiences with sectors such as banking, e-commerce, gaming and small businesses taking the lead, Sandhya Devanathan, Vice President, Meta India, said.
Businesses across the board are innovating and using WhatsApp to reach new audiences with sectors such as banking, e-commerce, gaming and small businesses taking the lead, Sandhya Devanathan, Vice President, Meta India, said.