Peloton and the University of Michigan Announce Partnership Reaching Students, Athletes and Alumni
Peloton (NASDAQ: PTON) and the University of Michigan announce a partnership to support the fitness ambitions of Michigan students, alumni, and fans. The agreement brings one of the preeminent brands in college sports together with the world's creator and leader in connected fitness. The partnership, which was negotiated by LEARFIELD – a media and technology services leader in intercollegiate athletics – and LEARFIELD's Michigan Sports Properties, will designate Peloton as the official Connected