App spending will reach $233 billion by 2026: Report
Apple’s App Store vs Google Play: App spending will reach $233 billion by 2026
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Apple’s App Store vs Google Play: App spending will reach $233 billion by 2026
Reports: App spending skyrockets Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didn't hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant increases as consumers locked down - and logged on. For a clearer view of what happened with app spending in 2020 it's important to look back to before the pandemic. According to Trading Platforms, global consumers spent about $85 billion on apps in 2019 between Google Play and Apple's App store. Once stay-home orders were...
Consumers around the globe spent an estimated $407.6 million across Apple's App Store and Google Play on Christmas, a year-over-year growth of nearly 35 per cent per cent from approximately $303 million in 2019, according to a new report by data analytics firm Sensor Tower. Between the two platforms, Apple's App Store captured the bulk of the spending at $278.6 million, while Google Play saw $129 million in revenue, said the report. This is in line with the massive growth in worldwide spending on mobile apps and games in 2020 which passed $100 billion in a single year for the first time ev...