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»Google May Be Working on Its Own, Less Stringent Version of Apple s Anti-Tracking Feature for Android 1-MIN READ Google May Be Working on Its Own, Less Stringent Version of Apple s Anti-Tracking Feature for Android Image used for representation Apple s App Tracking Transparency feature has come under fire from companies like Facebook who claim that the new policies will harm small businesses. FOLLOW US ON: Apple recently introduced its App Tracking Transparency feature which is set to release with iOS 14.5. The new tool requires developers to ask for permission to track iOS users across apps for ad targeting. Now, Google is also reported to be working on a similar feature of its own. A recent Bloomberg report has said that Google is exploring an alternative to Apple s App Tracking Transparency feature in an effort to limit data collection and cross-app tracking on Android. ....