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Month. The biggest trend and some of the midcap banks that you might be wanting to buy. Hello, everybody. Its a big news day here on cnbc, but a big day in downtown for a group of high school students. Steve liesman is live as he prepares to crown the top mind. Now there just 16 remaining and four teams. I have four on each side of me from high schools from around the country. We are going to crown the next bernanke and yellin and the next economic professor. They will humble and astonish you when you come back and hear some of these amazingly smart kid at how much they know with economics. Ba...

Great to be here. Really nice to see all of these faces. Coauthoring your book about anyone would be a challenge but you guys are managed to produce an amazing an command amazing book about steve jobs working together command i want to ask you how you got started on this and how it all worked out. Well, we worked together back at Fortune Magazine my edited a lot of the stories about steve back in the late 90s and early 2,000s. And then i took a detour and went to Entertainment Weekly and now we became Close Friends and stayed in touch. We started working on a story for fast company. He called ...

Im enjoying this graphic book that im doing. Im enjoying pouring with this novel, but the idea as a lyricist to sit down and write with musicians and to be in the room when these courts are being created and melodies are being created, i find most enjoyable of all the activities. Host david ritz, we appreciate you sitting down with booktv. Guest my pleasure. You are watching 40,000 nonfiction authors and books on c. And twos booktv television for serious readers. Up next Brent Schlender who covered steve jobs for the wall street journal and fortune for 25 years and in to executive editor of Fa...

Really wanted to create a box of nobody else could create it is going to outdo everybody. You know its just sort of, you know, it was fascinating and it grew really frustrating for all the people from apple who moved over to next with him you know . They all eventually come i think everybody eventually left. Left. I was struck by the number of interviews that youve quoted in that section when hes trying to build next enemy times hes referring to apple. In almost every interview as you were talking about it hes referring back to apple or his comparing something thats being done with something a...

Enough recognition as a metric for a failure. Maybe that was part of it. Its urged to implement this amazing vision and the slowness of society relative to his own life lock. On the recognition side, i think we should never use the recognition we get as a measure of success, ever. I think its a big mistake. If you do this, you the true innovators are the true recognizers. Recognition itself in my opinion is plainly the wrong metric. As is money. The real question for me is always, how much do you affect peoples lives to the better in the future. In that case, its fair to say that he was probab...