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Gauging the quality of OTT platforms - The Hindu BusinessLine

Gauging the quality of OTT platforms
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This is vital as India is likely to have about 500 million subscribers by 2023. A Mozark-CMR-V&D study may have some answers
In the past year-and-a-half, “Let’s do a movie” has been replaced with, “What’s good on Netflix?” Regardless of which platform is preferred, Indians’ love for online video content is undeniable. Due to Covid-19 restrictions and lockdowns, Over-The-Top (OTT) user consumption boomed. With over 40 players, India is the world’s fastest-growing OTT market, expected to hit over $3 billion in the next five years.
But as platforms compete for users, how can subscribers and regulators ensure that they get the video and quality promised by the platforms? Until recently, the only metric to compare was the speed at which a video plays or downloads over a network. However, a newly-released landmark report rating top OTT players based on multiple functional experiences and emotional quotient paramete ....

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Mozark Improves QoE by Tightening App Performance

Mozark Improves QoE by Tightening App Performance
With OTT use surging and the VOD landscape intensifying, it has never been more critical to master the art of content delivery. Yet the consistency of user experience in different markets varies wildly, according to Mozark, an Indo-French developer of a digital experience platform.
Mozark claims to have a unique means of determining the user experience by measuring performance across applications, networks, and devices.
Monitoring the user experience and pinpointing where issues of latency or buffering lie could spell the difference between success or failure, says co-founder Kartik Raja. Yet rather than optimizing both the responsiveness and streaming performance of their app, OTTs are making a trade-off. Our mechanism works globally for any streaming media and measures performance and response metrics per country or city. Nobody else can address this. ....

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