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Positive Change Is Brewing in Colorado’s Craft Beer Industry
WeldWerks Brewing Co. and Station 26 Brewing Co. are taking steps to bring diversity to their trade “from the inside out.”Courtney Holden •  
February 10, 2021
America’s brewing industry is not known for its diversity. In fact, “data reveals that all major demographic groups are underrepresented in the industry with the exception of men who happen to be white,” says
Jake Goodman, chief marketing officer for Greeley’s WeldWerks Brewing Co., is blunter: “For the longest time, the craft beer industry has been a bastion of bearded white dudes in flannels,” he says, referring to a 2018 study from the Brewers Association that found that 76.2 percent of non-manager production staff and 89 percent of brewers in the craft beer industry are white. “The lack of racial diversity is still incredibly stark.” ....

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