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JEDDAH: Singapore’s AnyMind Group has launched a new influencer marketing service in the Middle East. Founded in April 2016, AnyTag is a platform that allows marketers to hire more than 180,000 influencers for their marketing campaigns — from “micro users” with a small group of followers to top celebrities with over a million. Faisal Al-Ghazzawi, a 30-year-old Saudi fashion influencer with almost 1 million followers, said working with an agency helps influencers link up with the right brands. “I used to be an independent influencer but I (now) work with AQ Agency. They impressed me by knowing all about my brand and have helped me in achieving what I seek from influencing, which is helping my audience make better choices, learn, and hopefully live happy lives,” he said.