Factory Direct Flooring reacts to consumer buying behaviour with major HQ and new warehouse purchase
Published on Driven by the evolution of consumer buying behaviour, Midlands-based flooring manufacturer and retail firm Factory Direct Flooring (FDF) has invested in a new, purpose-built warehouse to increase its stock holding by 50% to cater for soaring product demand. This move will enable the company – which saw 35% growth last year – to cater for the big shift in flooring trends, and consumer demands including immediate availability, and fast and cost effective delivery, or hassle-free click and collect. Demonstrating its commitment to better serve the customer and meet changing need...