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Los Angeles, CA (PRWEB) December 01, 2021 -- Arenas Group, the leading agency in the Hispanic entertainment marketing industry, is calling for product
The Spanish-language streaming wars escalate as Hollywood moves past lip service Ryan Faughnder Is the next streaming war in Spanish? Media executives often extol the importance of reaching Spanish-language audiences, drawing eyerolls from people who’ve heard all it before. But if a flurry of recent investments and deals is any indication, Latino and Hispanic viewers in the U.S. and beyond have become a key part of audience expansion plans for streaming platforms. Netflix spent $200 million in 2020 to produce content in Mexico, an amount expected to increase this year, and...
Netflix, HBO Max and others are investing in Spanish-language content to target U.S. Latinos and Latin American markets.
Print This is the May 4, 2021, edition of The Wide Shot, a weekly newsletter about everything happening in the business of entertainment. Sign up here to get it in your inbox. Media executives often extol the importance of reaching Spanish-language audiences, and if a flurry of recent investments and deals is any indication, Latino and Hispanic viewers are becoming a key part of the streaming wars. Netflix is spending $200 million to produce content in Mexico this year, an amount expected to increase in 2021, and has also invested significantly in Spain. Disney, which launched Disney+ in Lat...
d2H Partners Acquires Hispanic Marketing Firm Arenas Group (Exclusive) Founded by Santiago Pozo in 1988, Arenas has worked on more than 600 films and TV campaigns throughout its 31-year historyUmberto Gonzalez | December 10, 2020 @ 12:00 PM Marketing firm d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, the company announced on Thursday. Founded by Santiago Pozo in 1988, the Arenas Group has worked on more than 600 films and television campaigns throughout its 31-year history. From “Selena” and “Ugly Betty” ...