Jeep's facing the first official requests to drop the Cherokee name nearly 50 years after launching the SUV
Jeep's facing the first official requests to drop the Cherokee name nearly 50 years after launching the SUV klee@businessinsider.com (Kristen Lee) Jeep has used the Cherokee name on the Jeep Cherokee since 1974. Chuck Hoskin Jr., Principal Chief of the Cherokee Nation, said he wants the name changed. He told Car and Driver it's time for corporations "to retire Native American names" from products. Jeep has been building the Cherokee SUV since the 1970s, but nearly 50 years later, there's a chance it could soon be called something else. The Cherokee Nation wants the automaker t...
Source: msn.com