Marketplace literacy as a pathway to a better world: evidence from field experiments
Credit: San Diego State University If you are a consumer and/or entrepreneur who can make decisions based on cost, competition, supply and demand, you probably possess an element of marketplace literacy. "Marketplace literacy" is defined as the knowledge and skills that enable individuals to participate in a marketplace both as consumers and entrepreneurs. San Diego State University marketing professor Nita Umashankar, along with professors Madhubalan Viswanathan (Loyola Marymount University), Arun Sreekumar (University of Illinois at Urbana Champaign) and Ashley Goreczny (Iowa State Univers...
Source: eurekalert.org