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A local study by Arktic Fox and Michael Page Australia has identified data and analytics as the number one skill gap in marketing teams. The majority of
By Caitlin Riordan, VP client success and services, APAC, Cheetah Digital
18 May 2021 4 min read Digital transformation is one of the top three challenges facing marketing leaders today. Teresa Sperti writes exactly how marketers can be better prepared to drive meaningful change in their organisations. There aren’t too many businesses these days that aren’t undergoing a transformation of sorts. Most industries and sectors have been impacted and disrupted by heightened competition, changing customer expectations and globalisation all of which have been brought about by the digital age. For most, operating based on the status quo is no longer a viable s...
BY Jasmine Giuliani ON 29 April 2021 3 min read A local study by Arktic Fox and Michael Page Australia has identified data and analytics as the number one skill gap in marketing teams. The majority of marketing leaders say data literacy was not strong in their departments. ‘The Marketing State of Play, An Australian Study’ explores core challenges that marketing teams are tackling, including how the sector is evolving in the wake of the myriad of challenges they face. The second biggest skill gap identified is measuring performance and outcomes. A lack of data literacy suggests...
46% of marketers feel teams are lacking data and analytics skills April 28, 2021 3:44 A report from digital and marketing advisory Arktic Fox and Michael Page has found that 46% of marketers feel that the biggest knowledge and skills gap in their teams is data and analytics, closely followed by measuring performance and outcomes on 37%. Only one in three marketers felt that data literacy was strong within their department, and 36% said data strategy and management is the most challenging capability to build out within the team. Source: Marketing State of Play 2021 Meanwhile, 38% of marketer...