How marketers can more effectively lead digital transformation
18 May 2021 4 min read Digital transformation is one of the top three challenges facing marketing leaders today. Teresa Sperti writes exactly how marketers can be better prepared to drive meaningful change in their organisations. There aren’t too many businesses these days that aren’t undergoing a transformation of sorts. Most industries and sectors have been impacted and disrupted by heightened competition, changing customer expectations and globalisation all of which have been brought about by the digital age. For most, operating based on the status quo is no longer a viable s...
Source: marketingmag.com.au