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The federal government will soon launch a $13 million COVID-19 booster advertising campaign and is planning a school holiday vaccination blitz to get millions of doses into arms before winter.
The federal government will soon launch a $13 million COVID-19 booster advertising campaign and is planning a school holiday vaccination blitz to get millions of doses into arms before winter.
The federal government will soon launch a $13 million COVID-19 booster advertising campaign and is planning a school holiday vaccination blitz to get millions of doses into arms before winter.
20 July 2021 4 min read With two new vaccine ads recently released by the Federal Government, healthcare marketing has never been more hotly debated. Simon Davies reviews both campaigns and considers if they are effective. A young woman struggles to breathe. She lies in a hospital bed, attached to a nasal cannula. Her eyes dart around, panicked. Her distressed breathing is highly audible over the beeping of machines. Welcome to the Federal Government’s new COVID-19 ad, which rolled out last week as Sydney cases rose and its lockdown continued and Melbourne entered snap lockdown. Des...
Lacking motivation, punch: Industry responds to the last Covid-19 campaign Marketing academics and industry strategists and creatives share their concerns and lessons from the 'Arm yourself' advertising campaign It might be a catchy line, but the Federal Government’s latest Covid-19 vaccination advertising line campaign, ‘Arm yourself’, lacks punch and the right mechanisms to motivate Australians to change behaviour and get the jab. That was the resounding view from a host of marketing and media industry’s academics, creatives and strategists speaking to CMO this week about the fresh...