How to Use Analytics Data and Smart Experiments to Optimize Agency Services
How to Use Analytics Data and Smart Experiments to Optimize Agency Services Eviart/Shutterstock.com email By Piotr Korzeniowski and Ben Rometsch | February 18, 2021 The Right Goals and Metrics Are Still Crucial Trying to test and optimize without solid goals and metrics will be, well, not optimal. Have a high-level goal or a purpose for a product or service before you collect any data. A good example comes from the Government of the Netherlands. A senior researcher from the agency responsible noted that, “We publish information, and ...
Source: nextgov.com