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GenAI-driven conversational messaging platforms to draw consumers to e-commerce: Report - Vimarsana News

GenAI-driven conversational messaging platforms to draw consumers to e-commerce: Report

The report also highlighted the growing user preference for leveraging conversational platforms for daily tasks

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Arpan Sheth
Conversational commerce revolution: Gen AI fuels business growth in India - Vimarsana News

Conversational commerce revolution: Gen AI fuels business growth in India

A new report by Bain & Company and Meta, reveals that conversational commerce is poised to be the next big wave of business growth in India.

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Arpan ShethBain Company
Meta Platforms : GenAI-Powered Conversational Commerce to Fuel Business Growth in India - Vimarsana News

Meta Platforms : GenAI-Powered Conversational Commerce to Fuel Business Growth in India

Meta GenAI-Powered Conversational Commerce to Fuel Business Growth in India May 22, 2024 Takeaways ...

Conversational commerce powered by Gen AI to spur next wave of growth for businesses: Bain & Company - Meta Report - Vimarsana News

Conversational commerce powered by Gen AI to spur next wave of growth for businesses: Bain & Company - Meta Report

Sandhya Devanathan, Head and VP, Meta in India, said the company sees business messaging as a key growth driver of its business in India. “We see it in terms of consumer behavior on our platforms, in terms of people using messaging to communicate with businesses, and we see that given the size of the WhatsApp platform and what users are asking for. 60% of the users of WhatsApp in India message a business every week,” she said.

Conversational commerce powered by Gen AI to spur next wave of growth for businesses: Report, ET Retail - Vimarsana News

Conversational commerce powered by Gen AI to spur next wave of growth for businesses: Report, ET Retail

Gen AI: Sandhya Devanathan, Head and VP, Meta in India, said the company sees business messaging as a key growth driver of its business in India. “We see it in terms of consumer behavior on our platforms, in terms of people using messaging to communicate with businesses, and we see that given the size of the WhatsApp platform and what users are asking for. 60% of the users of WhatsApp in India message a business every week,” she said.