GenAI-driven conversational messaging platforms to draw consumers to e-commerce: Report
The report also highlighted the growing user preference for leveraging conversational platforms for daily tasks
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The report also highlighted the growing user preference for leveraging conversational platforms for daily tasks
A new report by Bain & Company and Meta, reveals that conversational commerce is poised to be the next big wave of business growth in India.
Meta GenAI-Powered Conversational Commerce to Fuel Business Growth in India May 22, 2024 Takeaways ...
Sandhya Devanathan, Head and VP, Meta in India, said the company sees business messaging as a key growth driver of its business in India. “We see it in terms of consumer behavior on our platforms, in terms of people using messaging to communicate with businesses, and we see that given the size of the WhatsApp platform and what users are asking for. 60% of the users of WhatsApp in India message a business every week,” she said.
Gen AI: Sandhya Devanathan, Head and VP, Meta in India, said the company sees business messaging as a key growth driver of its business in India. “We see it in terms of consumer behavior on our platforms, in terms of people using messaging to communicate with businesses, and we see that given the size of the WhatsApp platform and what users are asking for. 60% of the users of WhatsApp in India message a business every week,” she said.