Sandhya Devanathan, Head and VP, Meta in India, said the company sees business messaging as a key growth driver of its business in India. “We see it in terms of consumer behavior on our platforms, in terms of people using messaging to communicate with businesses, and we see that given the size of the WhatsApp platform and what users are asking for. 60% of the users of WhatsApp in India message a business every week,” she said.
Gen AI: Sandhya Devanathan, Head and VP, Meta in India, said the company sees business messaging as a key growth driver of its business in India. “We see it in terms of consumer behavior on our platforms, in terms of people using messaging to communicate with businesses, and we see that given the size of the WhatsApp platform and what users are asking for. 60% of the users of WhatsApp in India message a business every week,” she said.
Sandhya Devanathan, head and vice president of Meta India, explains how small and large enterprises increasing investments on conversational platforms to grow businesses.
Discover the plans for developing the Boat Club on the banks of Yamuna in Prayagraj, inspired by Juhu beach and chowpatty of Mumbai. Get ready for a water sports center, handicraft stalls, eating joints, and more at the city's first water sports center.