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Independent, British clothing brand, Lucy & Yak, has partnered with True Fit, the leading AI platform that decodes size and fit for consumers and fashion
‘Muted’ Golden Quarter fashion order volumes were buoyed by a Black Friday boost, while fashion revenues rose +6% compared to 2022 in December, the latest
True Fit says Gen Z will send back most fashion items, however GlobalData suggests mentions of "returns" in filings is falling.
Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts,
Fit assurance is the top consideration for Gen Z shoppers when making online fashion purchases, according to the latest data from True Fit, the leading AI