In The Pit Lane: F1 bucking sponsorship trends?
In The Pit Lane: F1 bucking sponsorship trends? 6 April, 2021 In the COVID-19 world sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market. New research from the European Sponsorship Association and Nielsen Sport found the total value of Europe’s sponsorship market shrunk from a record €30.69 billion in 2019 to €23.63 billion in 2020 – its lowest point since 2010. Analysis of the figures indicates the sports sector fared better with a fall of 9%. Formula 1 has been bucking the trend with some major deals recently struck and is emerging in goo...
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