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A Friendly’s legacy Friendly’s founder always ‘had to be creating’ and at 106, he had plans to talk with chain’s new CEO Updated on Feb 21, 2021; Published on Feb 21, 2021 Friendly Ice Cream co-founder S. Prestley Blake at the Boston Road restaurant in Springfield in September 2014, shortly before he turned 100. The Republican file Twitter Share In the final days of his long life, S. Prestley Blake wanted to talk business and that business was Friendly’s. He had a telephone conference set with Craig Erlich, the new CEO of the Friendly’s restaurant chain. Blake was excited to talk about the future of the company he and his brother Curtis founded in 1935, his wife Helen Blake shared in the wake of his death on Feb. 11, at the age of 106. ....