Ascential acquires Perpetua Labs to boost offerings to third party vendors | 15 April 2021
15 April 2021 | 07:25am StockMarketWire.com - Analytics and eCommerce optimisation company Ascential said it had acquired Toronto-based Perpetua Labs, an eCommerce media optimisation business, for an initial $52 million. The acquisition marked new territory for Ascential's digital commerce segment, which the business will join, and which to date has exclusively served first party vendors. 'Perpetua's expertise serving third party vendors, through data-driven solutions, opens the door for Ascential to this large and fast-growing market segment,' the company said. Under the terms of the deal,...