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Banchory model launches clothing brand for 'feelgood' shopping - Vimarsana News

Banchory model launches clothing brand for 'feelgood' shopping

Model Ashly Rae launched clothing brand Elswear after gaining weight during lockdown and realising the struggle with high street sizing.

I'm a size 12 model and couldn't fit into Zara's 'medium' jeans - Vimarsana News

I'm a size 12 model and couldn't fit into Zara's 'medium' jeans

Ashly Rae, 36, from Aberdeen, is the founder of Elswear. The brand has ditched traditional dress sizes and categorises figures as 'magnetic', 'limitless' and 'strong'.