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WATCH – Colour revival: What can we expect from make-up recovery post-pandemic?
By Amanda Lim
In this episode of Beauty Broadcast we discuss the future of APAC’s make-up category as it recovers from the COVID-19 downturn, with expert insights from SUGAR Cosmetics and Asian Consumer Intelligence.
Just a few years ago, the make-up category was thriving in Asia Pacific, where millions of people in markets like China, Indonesia and India were picking up new skills from platforms like Instagram and YouTube and eager to try them on themselves.
When it became the norm to stay indoors and wear a protective face mask out, the need for make-up decreased dramatically and the rapid acceleration of category took a nosedive. ....

Asia Pacific , Vineeta Singh , Nicole Fall , Asian Consumer Intelligence , Northeast Asia , Market Trends , Hall Asia Pacific , Covid 19 , Asia In Focus , Color Cosmetics , Colour Cosmetics , Beauty Broadcast , ஆசியா பெஸிஃபிக் , வினீட்டா சிங் , நிக்கோல் வீழ்ச்சி , ஆசிய நுகர்வோர் உளவுத்துறை , வடகிழக்கு ஆசியா , சந்தை போக்குகள் , அனைத்தும் ஆசியா பெஸிஃபிக் , ஆசியா இல் கவனம் , நிறம் அழகுசாதன பொருட்கள் , நிறம் அழகுசாதன பொருட்கள் , அழகு ஒளிபரப்பு ,