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How Ramadan is Portrayed in Advertising


Virtue Worldwide recently held a digital session highlighting research on Ramadan advertising.
Credit: Rayn L via Pexels.com
Virtue Worldwide, a creative arm of Vice Media Group recently concluded a virtual session highlighting their own research on Ramadan-themed advertising.
The event which was moderated by radio host, Fiza O and included insight from Saad Al Abbassi, Senior Strategist at VICE Arabia, Yara Boraie, Associate Copywriter at Virtue, and Anggia Pulungan, Brand Director Indonesia Haircare and P&G touched on three key themes.
The limited representation of Ramadan in advertising
The outdated portrayal of gender roles in Ramadan ads
The impetus for Ramadan to be greeted upon as a culture beyond a religion ....

Yara Boraie , Anggia Pulungan , Saad Al Abbassi , Vice Media Group , Virtue Worldwide , Senior Strategist , Associate Copywriter , Brand Director Indonesia Haircare , Holy Month , Middle East , துணை மீடியா குழு , நல்லொழுக்கம் உலகளவில் , மூத்தவர் மூலோபாயவாதி , பரிசுத்த மாதம் , நடுத்தர கிழக்கு ,