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July 27 2021, 12:39 pm | BY Kim Shaw | No Comments Dentsu Jayme Syfu Philippines has announced 12 major promotions within the agency. Amidst navigating the unfamiliar new normal, the multi-disciplinary agency continues to seize growth opportunities and recognize the passion and dedication of its people. As the advertising industry evolves, the new challenges faced every day have created new leadership roles in the accounts, creatives, social media, and overall digital space.   The promotions usher in the next generation of leaders at Dentsu, an invigorating batch of young blooded, inc...

Today, the KITKAT brand has launched its latest campaign via Wunderman Thompson Australia, to remind people what a difference a break makes when life’s little frustrations are getting to you.

He makes the jump from BBH Singapore. Koochi Chee has joined the creative team at TBWA\Singapore as Associate Creative Director. Chee was most recently art director at BBH Singapore. He has worked on a series of global and regional brands that includes IKEA, Netflix, and Singtel and his experience ranges from mixed media motion graphics to social content, to interactive web app design. “Disruption is at the heart of everything we do here at TBWA\ and Kooichi is a true disruptor,” said Andy Grant, Executive Creative Director, TBWA\ Singapore. “He’s demonstrated that in his impressive b...

May 10 2021, 1:16 pm | BY Kim Shaw | No Comments Ogilvy Philippines has released this Mother’s Day campaign for Mondelez brand Eden. ‘Unconditional’ is directed by Carlos Palanca-Awardee, Antoinette Jadaone.   The campaign was launched at the #EdenSpeaks Facebook live event, graced by special guest speakers such as Bettinna Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Brand Manager. The event culminated...

May 6 2021, 10:40 am | BY Ricki Green | 34 Comments The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.   The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday. Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, t...