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As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30” – a special feature that focuses on up-and-coming talent in the ad world, one person at a time.
Kramer Madison Celebrates 85 Years and New Hire Facebook Facebook Kramer Madison is proud to announce and welcome Joe Bauernhuber as Associate Creative Director. He will be responsible for developing and executing branded experiences for cross channel initiatives strengthening our clients position in the market. “I couldn’t be more excited to work with Joe again. This is the second time I’ve hired him,” said Brooke Barney, Marketing and Creative Services director. “We had the opportunity to work together several years ago developing data-driven, multi-channel creative so...
February 8 2021, 12:41 pm | BY Ricki Green | 10 Comments “Green’s Behind the Scenes” is the new brand campaign for Australia’s favourite baking brand, Green’s Baking, developed by Hardhat. The series of short films gives Aussie bakers a peek into the effort that goes into perfecting every recipe. Hardhat led the creative and strategy, after winning a competitive pitch in late 2020. The campaign, which was produced in conjunction with animation specialists Flux, commenced roll out from February 7. Says Glenn Dalton, executive creative director at Hardhat: “The brand campa...