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Tourism Australia urges travellers to take an epic holiday in new campaign via M&C Saatchi - Vimarsana News

Tourism Australia urges travellers to take an epic holiday in new campaign via M&C Saatchi

May 6 2021, 10:40 am | BY Ricki Green | 34 Comments The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.   The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday. Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, t...

Epic holidays the new focus in TA's 'Holiday Here' campaign - Vimarsana News

Epic holidays the new focus in TA's 'Holiday Here' campaign

May 6, 2021 9:58 Tourism Australia is rolling out the next phase of it of its Holiday Here This Year domestic campaign featuring Hamish Blake and Zoe Foster-Blake, calling on Aussies to “go big” by booking an “epic holiday”. The new $9 million Epic Holidays campaign seeks to stimulate demand for the “epic experiences” on offer in Australia available when booking a longer domestic holiday.   Trips of five nights or more contributed over $20 billon to the Australian economy in 2020, and over $30 billion in 2019. However, of the 29.4 million  holiday trips that Aussies took in 202...