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Ather Rizta Launch: Ather launches the Rizta family scooter at INR 1,09,999, ET Auto - Vimarsana News

Ather Rizta Launch: Ather launches the Rizta family scooter at INR 1,09,999, ET Auto

Ather Rizta Launch: "This can be a much bigger story than the 450 for Ather," Tarun Mehta, co-founder and CEO, Ather Energy.

Don't burn cash, don't sell cheap: Amitabh Kant, former CEO of NITI Aayog and G20 Sherpa at Ather Energy Community Day, ET Auto - Vimarsana News

Don't burn cash, don't sell cheap: Amitabh Kant, former CEO of NITI Aayog and G20 Sherpa at Ather Energy Community Day, ET Auto

Ather Rizta Launch: Kant told Indian electric vehicle manufacturers, particularly startups, to guard against burning cash and resisting the temptation to sell cheap and further advocated for Indian EV manufacturers to concentrate on producing electric two-wheelers for international markets, citing the considerable profitability of exports.

Ather Rizta electric scooter's leaked images surface online ahead of launch: What to expect - Vimarsana News

Ather Rizta electric scooter's leaked images surface online ahead of launch: What to expect

Ather Energy prepares to launch the family electric scooter Ather Rizta on April 6th, with leaked images revealing its larger size and focus on comfort.