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As part of the My Creative Career series, the M&C Saatchi partner details how he almost became an RAF pilot, what it was like being at art college with Keith Lemon and the genre of music that inspires him the most.
Kiwi brewery Yeastie Boys lead the Let New Zealand Into Eurovision campaign with the seriously cheesy Europop single created by Atomic London.
Cherry's work includes the Stella Artois 'Smooth originals' campaign, which won a Cannes Gold Lion in 2009.
Watch: Papa Johns gets extraterrestrial with chorizo pizza. From PR Week
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