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Americans had a hankering for gummies, marshmallows and chocolate, leaving candy corn in the dust, according to a CNN analysis of Nielsen IQ data.
During Halloween, Americans buy chocolate candy at almost a 2:1 ratio. But the growth market is in non-chocolate candy and Americans are buying less and less candy corn, consumer data shows, and more gummies and marshmallows.
During Halloween, Americans buy chocolate candy at almost a 2:1 ratio. But the growth market is in non-chocolate candy and Americans are buying less and less candy corn, consumer data shows, and more gummies and marshmallows.
During Halloween, Americans buy chocolate candy at almost a 2:1 ratio. But the growth market is in non-chocolate candy and Americans are buying less and less candy corn, consumer data shows, and more gummies and marshmallows.