Google unveils another step in its much-needed privacy boost
Google has begun actively testing the settings and features of its Privacy Sandbox proposal for the web.
Source: techradar.com
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Google starts global tests of Privacy Sandbox ad targeting – TechCrunch
Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving — and now very closely overseen — ad targeting tech stack which Google has proposed for replacing tracking cookie-based targeted advertising in Chrome by (at the earliest) the […]
Source: techcrunch.com
Google's Privacy Sandbox, including the Topics API, is coming to Android
Google has unveiled plans to roll out several Privacy Sandbox initiatives on Android, including the Topics API, the FLEDGE API for custom audiences and remarketing, and the Attribution Reporting API.
Source: searchengineland.com
Key challenges Google must face in what is arguably the most pivotal year in its history
Google-parent Alphabet just posted revenues of $258 billion for 2021, but 2022 will see it face some of the most critical challenges in its history.
Source: digiday.com
The revenge of the sales and marketing suite - HubSpot CMO Kipp Bodnar on product updates, training, and education
Read later Summary: For a while, sales and marketing software seemed to be leaning best-of-breed, but is the suite back? Perhaps, but with a platform twist. How well is HubSpot positioned in all this? A recent talk on product updates sheds light. The latest research tells us that marketers are once again looking at integrated suites to help them deliver their marketing programs, as opposed to best of breed tools. Gartner's 2020 Marketing Technology Survey found this to be the case: Fifty-nine percent of respondents in this year's survey say they now prefer to select their technologies using ...
Source: diginomica.com