SpotX Announces Support for Unified ID 2.0 Solution
Share this article NEW YORK, Jan. 15, 2021 /PRNewswire/ -- SpotX, the leading global video advertising platform, today announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency without relying on third-party cookies. The solution upgrades identification standards by using encrypted and hashed email addresses, allowing consumers to easily manage how their personal data is both collected through a single sign-on solution with participating websites, which a...
Source: prnewswire.com