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/PRNewswire/ -- Mindshare, the media services company that is part of WPP, is today launching Precisely Human Intelligence (PHI) - a new suite of machine...
NEW YORK and LONDON and SINGAPORE and SHANGHAI, May 31, 2022 /PRNewswire/ -- Mindshare, the media services company that is part of WPP, is today l...
GroupM SSA and WPP’s Choreograph have announced the expansion of proprietary Audience Origin data service into 12 markets in Africa. The move is in response to a growing need from clients for better data quality and insights around consumer attitudes,...
GroupM partners with Choreograph to expand Audience Origin to 12 African markets Shares GroupM SSA and WPP’s Choreograph have announced the expansion of proprietary Audience Origin data service into 12 markets in Africa. The move is in response to a growing need from clients for better data quality and insights around consumer attitudes, preferences and behaviour. Audience Origin, formerly known as LIVEPanel, will be available in Kenya, Cameroon, Egypt, Ethiopia, Ghana, Ivory Coast, Morocco, Nigeria, South Africa, Tanzania, Tunisia and Uganda. Audience Origin is viewed as an integral part o...
GroupM has had a strong and direct presence in all key markets in Africa for a long time.