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Audience Precision announces internal promotions in strategy division May 5, 2021 10:06 Audience Precision has announced two promotions within its strategy architect team, with new roles for Jessica Bray and Elizabeth O’Brien. Jessica Bray The changes see Bray appointed to the role of senior strategy architect, having spent two and a half years as a strategy architect. She’ll now work with clients on media strategy and assist with the direction of the company’s bespoke strategy guidance platform, Precise360. ADVERTISEMENT Meanwhile, O’Brien moves into the role vacated by Bray as stra...

Audience Precision appoints Lisa Vorster to lead insights division January 20, 2021 10:22 Media strategy consultancy and technology business Audience Precision has appointed senior strategy consultant Lisa Vorster as head of insights. Vorster joins Audience Precision from consultancy roles at Mentor Marketing and Carat Perth and has more than 15 years’ experience as a marketing strategist, specialising in brand planning integration, client service, and communication channel strategy development. Her experience includes  lead strategist at Initiative Media Johannesburg, channel strategy le...

RM Williams pursues fresh media strategy Iconic Australian brand brings on new local agency to help drive global media insights, strategy and execution Recently returned to local hands, RM Williams has appointed a homegrown media agency to spearhead its global media buying, insights and strategy. The Australian footwear, clothing and accessories manufacturer and retailer has selected Audience Precision to provide insights, global media strategy and offline media buying across 12 markets including Australia, the US, Canada, UK and several European markets. The competitive pitch and selection p...

RM Williams hires Audience Precision for insights and media strategy January 12, 2021 9:21 RM Williams has appointed Audience Precision to handle its global insights and media strategy. The media strategy consultancy and technology business will be working for RM Williams across 12 international markets including Canada,  the UK, the US and Australia, providing insights, global media strategy and offline media buying. RM Williams has engaged Audience Precision The appointment followed a competitive pitch involving four other media agencies. The incumbent on the account was OMD. ADVERTISEME...